Tuesday, January 26, 2010

Bukky Post 8 - Avatar passes $100 mln in China

Bukky Post 8

For those of you that have not seen the movie like me let me know if you'll like to take in a movie while we are there.
Reading this article brought a few observations to mind:
- China is indeed a hugh market with such a large population, a sea of opportunities for many businesses and business people
- There is a hunger and desire for western products
- Changing requirements and needs of the younger generation
- The Chinese are learning more about the West than the West is learning about China, thereby positioning themselves for better advantages in the future global economy.

"Avatar" passes $100 mln in China
Provincial area renames mountain after film landscape
By Steven Schwankert
Jan 26, 2010, 11:02 AM ET
BEIJING -- Despite disappearing from most 2D screens, "Avatar" continued its record run in China, becoming the first film ever in that country to earn more than US$100 million. A Fox representative confirmed by e-mail that as of January 24, the film's take stood at $103 million. The previous boxoffice king, "2012," took in $68 million during its run. With "Avatar" poised to stay in theaters at least up to the Chinese New Year holiday February 14, it could at least double that mark, with lines still long and 3D ticket prices averaging 100 yuan (US$14.60) each.In another mark of the film's popularity in China, the Zhangjiajie scenic area of western Hunan province renamed one well-known mountain "Avatar Hallelujah Peak," replacing its earlier traditional name, "Heaven and Earth Pillar." The local government said it believes the peak may have inspired the floating mountains that are one of the film's hallmark landscapes.

1 comment:

  1. This movie was deemed controversial and banned from all movie places for over 2 weeks (according to the latest Newsweek February 2010). However, in an unprecedented action, it was brought back and resumed showing after mass protests by the Chinese people. While I am not surprised that Chinese government was concerned by some references that bring to mind protests in China such as Tiananmen square as well as the 30 million people who have so far been evicted to make place for urbanization as well as development related to the Beijing Olympics.
    Your grade for this post is 4 points.

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